MDU119: Blog 6

SEO is one of the best ways a company’s website can get on the front page of Google.

So, What is SEO?

SEO stands for search engine optimisation. this is the process of getting traffic from natural, organic and free search results on search engines like Google, Bing, Firefox and many others on the internet. This process consists of using keywords/phrases that are related the what the business sells and/or services they offer to customers.

When searching for a company name like Fruitful Online SEO or information pest control. We used word call keywords. This is a word or set of words that help pages come up to the first page of google. The example below shows the company name.

Search

once the search is entered on the keyboard, Google brings this up (above) and this has three things that are import and are on show on every page of the site when in a google search page. The SEO title, Meta-description and the actual URL of the page. The purple is the SEO title this is usually in blue when the site has never been visited before. This title shows the page name and the company’s name as well as the keyword. The greent text below that is the URL of the page, this just states what page is being clicked on. The last bit is the text. This can be seen below the URL this is the Meta-description. The Meta-description has a brief outline of what the page is about and has the keyword/phrase in it to help the page get ranked.

This with other techniques is only one of the types of SEO called white hat. This type is the best compared to the other one which is called black hat. The list below shows the difference between each of them.

White Hat SEO
  • Definition:
    • White hat SEO utilizes techniques and methods to improve the search engine rankings of a website which don’t run afoul of search engine (mainly Google) guidelines.
  • Wholesomeness Level:
    • High
  • Techniques:
    • Some white hat SEO techniques include high-quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high-quality content and manual research and outreach.
  • What to Expect:
    • Steady, gradual, but lasting growth in rankings.
Black Hat SEO
  • Definition:
    • Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines.
  • Wholesomeness Level:
    • Very Low (not wholesome at all if you ask those in charge of cleaning search engine result page spam)
  • Techniques:
    • Some black hat SEO techniques include link spam, keyword stuffing, cloaking, hidden text, and hidden links.
  • What to Expect:
    • Quick, unpredictable, and short-lasting growth in rankings.

Another way to help companies get noticed on Google is AdWords. This one great way to gain customers and traffic. You can see in the below image, in the blues box that this is an add that the company put up.

adwords-copy-sell-your-car

The only problem is that you have to pay when a visitor clicks the ad or clicks the call link. please refer to this site here for information about AdWords.

I currently work for an SEO company called Fruitful Online SEO. We have many clients that come to us and asked to have their site on the first page of Google in 3 months this is possible using the black hat type SEO. But in reality, this can way is very unpredictable and may have a huge decline in traffic compared to the white hat SEO type.

Fruitful Online SEO has had many successful clients with their SEO on their site. Please refer to here to see the SEO case studies.

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